Using the Outbound Inbox to track earned and trending opportunities [Coming Soon]

The Outbound Inbox is your launchpad for proactive engagement. Whether your brand is mentioned directly or a trend is taking off in your space, this is where you discover those moments and decide how to act. From earned mentions to viral TikToks, everything is brought together in one place — with filters that help you focus only on what’s relevant.

🔍 What can you track in the Outbound Inbox?

You can toggle on and combine multiple tracking types:

• Post Mentions
  See when your brand is mentioned in captions, comments, or stories — even if you’re not tagged.
  Platforms: Instagram, Facebook, TikTok, X

• Comment Mentions
  Find brand mentions in replies and comment threads that are easy to miss.

  Platforms: Instagram, Facebook, TikTok, X

• Hashtag Listening
  Track posts that use specific hashtags — like #BrandBastion or campaign-specific ones.
  Platforms: Instagram, TikTok

• Brand Keywords
  Monitor YouTube videos for relevant keywords in the caption, even when there’s no mention or hashtag.

  Platforms: YouTube

• Trending Posts
  Discover what’s going viral on TikTok — whether it’s a trending sound or a top-performing post in your industry.
  This is the "most outbound" type — it's about discovering content, not listening for mentions.

  Platform: TikTok