How to Use the Post Tag Workflow

The Post Tag Workflow helps brands automatically categorize and analyze their content based on key attributes. This enables a streamlined approach to content analysis, helping teams understand what types of posts drive the best sentiment and engagement across paid and organic content.

How It Works

Define Tagging Criteria
- Set up workflows to tag posts based on:
  - Campaign name
  - Post caption keywords
Automated Tagging in Action
- Once configured, posts will be automatically tagged based on the defined rules.
- Tags are consistently applied to new content in real time.
Analyze & Optimize
- Use the tagged data to compare performance across different post types.
- Identify which content formats drive the highest engagement and positive sentiment.
- Make data-driven decisions for future content strategies.

Benefits

Enhanced Content Insights: Quickly determine which post types (e.g., UGC vs. branded content) perform best.
Automation & Efficiency: Reduce manual work by automatically categorizing content.
Improved Strategy: Optimize paid and organic content based on sentiment and engagement trends.

Example #1: Group Evergreen vs. Seasonal Campaigns (Paid Social)

How to do it:
- Create a workflow that tags all posts with "evergreen" in the campaign name as "Evergreen."
  - Rule: Campaigns with "evergreen" in the name → Tag as "Evergreen."
- Create another rule that tags posts with seasonal keywords in the campaign name like "holiday," "Black Friday," or "back to school" as "Seasonal."
  - Rule: Campaigns with "holiday" in the name → Tag as "Seasonal."
- Compare the engagement and sentiment of these two categories to understand which type of campaign performs better.

Example #2: Auto-Tag Post Types (Paid Social or Organic)

How to do it:

Create a workflow that assigns tags based on keywords in the post caption:
- Rule: Posts captions mentioning "unboxing" → Tag as "Unboxing."
- Rule: Posts with "founder" in the description → Tag as "Founder Story"
Alternative Approach for ads: Refine your campaign naming convention to include the post type in the name of the campaign and use campaign keywords for tagging.
Analyze sentiment across these categories to identify which content drives the best engagement.

Example #3: Tag Posts for Product-Specific Analysis (Paid Social

How to do it:

Create a workflow that tags posts based on product names appearing in captions.
- Rule: Posts mentioning "lipstick," "mascara," etc. → Tag as "Makeup"
- Rule: Posts mentioning "skin" → Tag as "Skincare"
For brands selling multiple products, this allows performance tracking per product category (e.g., "Skincare," "Makeup," "Supplements").