Implementing specific rules allows your brand to shape industry-specific language in accordance with how your brand perceives sentiment within your industry.

For instance, imagine someone commented the following on a fitness brand post:

Those 60 seconds took forever. I'm dying!

While linguistically this comment is definitely negative, some brands in the fitness industry can consider it neutral or even positive – as it indicates active participation and dedication to workout challenges. However, in healthcare, a similar comment might signify frustration or dissatisfaction with service delays and should be considered negative.

How to use the Change Sentiment Workflow to enhance your data

How to use the Change Sentiment Workflow to enhance your data

Ideas to use this workflow ⬇️

Transform all mentions of "I love [competitor brand]" to negative sentiment

Transform certain mentions that would usually be neutral to positive sentiment (for example: "[Name of the person in the photo] >>>"